Hyderabad: On Sunday, organisers flagged off the 37-day Swachh Bharat Yatra, a nationwide cleanliness and circular-economy campaign. The initiative aims to drive large-scale public participation in sustainable waste management across India.
The campaign is led by Switcheko in collaboration with the Government of India, the Government of Telangana, and PlastIndia 2026. According to officials, the programme showcases how communities can implement sustainability solutions through direct citizen involvement.
As part of the Yatra, eight sustainability champions will plog nearly 45 km every day. In addition, a mobile recycling truck will process waste on-site. The campaign will also conduct hands-on training sessions on waste segregation and circular-economy practices.
Moreover, the Yatra will cover 25 locations over 37 days. It blends physical action with technology-driven solutions and community engagement. Organisers emphasised that the campaign promotes the idea of treating waste as a valuable resource.
Swachh Bharat Yatra covers 25 locations across India
The Yatra route spans major cities across the country. It begins in Hyderabad and then moves through New Delhi, Jaipur, and Amaravati. Finally, it returns to Hyderabad for the grand finale.
According to the schedule, organisers launched the Yatra on January 11. The Telangana leg will run from January 12 to January 21. Subsequently, the campaign will cover Central and North India from January 23 to January 31. The organisers have planned the grand finale in Hyderabad on February 16.
Officials associated with the programme stressed the need for sustained action and scalable solutions. They also highlighted the importance of active public participation. Together, these efforts aim to bring long-term environmental change and encourage cleaner waste practices nationwide.
